757 Sober Ride New Year’s Eve
757 Sober Ride New Year’s Eve
Start your New Year’s resolutions off right; make sure you have a designated driver. This New Year’s Eve, plan ahead for a safe and sober ride home. Free or reduced Lyft sober rides are being offered by Drive Safe HR to impaired drivers throughout Hampton Roads on NYE 2024.
Drive Safe Hampton Roads (DSHR) is sponsoring the 757 Sober Ride campaign from 10 PM on Tuesday, December 31, until 4 AM on Wednesday, January 1.
During this period, area residents 21 and older, who are celebrating with alcohol, legal or illegal drugs may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. DSHR’s New Year’s Eve 757 Sober Ride promo code will be posted at 10 PM on Tuesday, December 31, at www.DriveSafeHR.org/757-sober-ride. It can be used only during the above-stated period for rides originating from or having a destination within Hampton Roads. Subject to Lyft’s Terms of Service. Valid while supplies last.
To reduce injuries and fatalities in Hampton Roads, DSHR partners with Lyft to provide reduced ride fares (up to $15) to help you get home safely. Sponsors of DSHR’s 757 Sober Ride campaign include Huffman & Huffman Brothers-in-law and the Virginia Department of Motor Vehicles.
“It is critical that anyone heading out to a bar or party to plan for a sober driver to see them home safely,” said Jonathan Turner, 757 Sober Ride Chairperson. “If you have a holiday gathering on your calendar, make smart choices and plan out how you’re going to get home safely once the celebration ends. We want drivers to take this night seriously. Driving drunk is deadly, and no one should ever take that risk.”
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